Kendrick Lamar surprised fans by performing Drake’s diss track “Not Like Us” at the Super Bowl, sparking a strong reaction from Drake’s fanbase on social media. Lamar teased the track multiple times during his performance, eventually playing it to an upbeat crowd at the Caesars Superdome. Apple Music, the event sponsor, shared the controversial track on social media, leading to backlash from Drake’s fans who accused the brand of taking sides in the ongoing feud. Some fans even unsubscribed from the streaming service in response.